Belt Buckle Productions logo

This is the record label that we will use throughout our project this year. It will allow us to look professional whilst still appealing to a wide range of audiences. This design was created by group member Kieran, and it epitomises what we are trying to do in this project. Here it is!

Band Logo - The Association

This is our band logo. We have decided to name our artist(s) 'The Association'. We wanted the logo to come across as intimidating to our audience and we have one of our band members, Dan, at the centre of the logo so our listeners can at least know what the artist looks like.
We have chosen this specific font as it is very formal and it's colour stands out over the background. Here it is!

The Pharcyde - website analysis

This is a textual analysis of the website that belongs to Hip Hop group, The Pharcyde

The pharcyde website from JJMurtagh5799

Our Audience - Kid Cudi's Day'N'Nite

Pitch Video

This is Myself, Kieran and Dan's one page pitch discussion that we had with our teacher, Mr Welch, where ideas were both exchanged and created

Curtis and Buckingham - Democracy

Curtis and buckingham from JJMurtagh5799

Famous Album/CD Covers

These are examples of some of the world's most famous album covers

Cd covers from JJMurtagh5799

Jon-jo, Kieran and Dan - One Page Pitch - Kid Cudi, Day N Nite

This is our pitch for the next media project A2. We have chosen the song Day N Nite.

One page pitch from JJMurtagh5799

Richard Dyer's Star Theory

According to Richard Dyer, the term 'star' refers to the semi-mythological set of meanings constructed around music performers in order to sell the performer to a large and loyal audience. These performers usually have the following characteristics; - Youthfulness - Rebellion - Sexual Magnetism - An anti-authoritarian attitude - Originality - Creativity - Talent - Aggression - Success against the odds He also suggests that a star is just an image, not a real person, that is constructed out of a range of materials, and they are commodities that are produced and consumed in the industry. Although there a plenty of artists out there that I feel relate to this theory, there are many respectable artists out there who people can admire for not being 'produced and consumed' and are not semi-mythological. One of these respectable artists is "A Tribe Called Quest". They are a hip hop group originating from Brooklyn, New York and are known for bridging the gap between jazz and rap. With a moderate amount of explicit content, ATCQ members Ali Shaheed Muhammad, Q-Tip and Phife Dawg used their music to inform and educate whilst bringing a sense of class to everything they produced. Yes they were youthful, yes they were incredibly talented and yes they were original, but they weren't particularly rebellious and they certainly weren't eye candy, either. One artist that does adhere to these criteria is Justin Bieber. Nowadays it is impossible to get away from him, mainly because of his appeal to on social media, particularly to the female gender. He broke through out of nowhere, he is apparently talented, and although he is not rebellious, I would say he is a star because of his marketability and youthfulness. Unlike ATCQ, there is barely any explicit content and this has enhanced his audience size.

Media regulations

Music video regulation from JJMurtagh5799

Hype Williams - Music video director

Without a doubt, one of my favourite artists in music is the Mase. He has produced many great songs and some great music videos to go along with his music, but my favourite video involving Mase is the mega-hit "Mo Money Mo Problems" but the late Biggie Smalls. This was seen as a completely new style of hip hop music when it was released and Biggie Smalls, along with the help of P Diddy and Mase, used this song to show that he was a pioneer in an era where hip hop was tremendously popular. However, without the help of music video director Hype Williams, this song would only be a fraction as famous as the visuals for "Mo Money Mo Problems" made listening to the track thoroughly enjoyable.
William's previous work includes huge songs such as;
 Gettin jiggy with it
Woo Hah
No Scrubs
Gold Digger etc.
These are all tremendously famous songs created by the likes of Will Smith and Kanye west.  One thing about Williams is that there was no consistent theme throughout his music videos and every single one seem to be different and unique. I feel this was a credit to his creativity in that he could have so many different ideas for so many different styles of music and get along with so many different artists from different walks of life. Although Williams may not have had for creative control over the visuals of the music videos due to the profile of his clients, he had a large amount of input into each of them.
In 2006 Williams was honoured by MTV with its Vanguard award presented in honour of his achievements as a filmmaker.
The fact that he could work as a famous filmmaker as well as a music video director really shows the talent that he had, and to achieve so much in two completely different industries is a testament to his intelligence and once again his creativity.

As you can tell, it's not hard to see why he is my favourite music video director!

Textual analysis - Rick Altman's theories

This is a textual analysis on Kid Cudi's "Day'N'Nite", using Rick Altman's theories.

Genre theories – rick altman from JJMurtagh5799

Sub Genres

This is a presentation on some of the most famous sub-genres in music

http://prezi.com/ztmovucfk_bf/?utm_campaign=share&utm_medium=copy

Album Cover analysis

This is my textual analysis on the Donell Jones album "Where I wanna be"

Donell jones from JJMurtagh5799

Music video timeline

This is a timeline on the moments throughout history involving the evolution of music video's.

Music timeline from JJMurtagh5799

Happy Storyboard

This is my group's storyboard for our 30 second recreation of Pharrell Williams Happy.

Californication Storyboard

This is myself and Dan's storyboard for the Red Hot Chilli Peppers song "Californication". This is a short piece of work that we were asked to do on the back of the actual video for Californication.

 
 
 
 
 
 
 
 
 

Finished Product : Happy

Hi. this is the finished product of our happy music video. It contains each of the members of my group and then some other people who I would like to thank for appearing in our work! https://youtu.be/6nCI0HtGeKA

Ill be missing you

This is a textual analysis of the 1995 hit I'll be missing you by Puff daddy

I’ll be missing you from JJMurtagh5799

Introduction

Hi, this is my first blog post for my A2 media studies year where I will be posting pieces of  media work and things that I have studied. We have just returned to school after what I regard as a fairly successful year studying AS media and we have recently completed our exams.

Pieces of this work will be presented in different platforms, and I will try to make my work more easy to view for those viewing my blog.

See you soon!